Recent Projects
Finding inspiration in the Middle East
Twelve Degrees for OXO
A research project for one of the world’s leading manufacturers of kitchen utensils and houseware products to learn more about the habits of cooking, food prep and space organization in the Middle East, specifically the Gulf.
Role
Project lead.
I served as OXO’s point of contact within Twelve Degrees. I designed the study’s setup and supervised the team throughout the study. I conducted interviews and lead the team’s synthesis and reporting.
Method
Generative user research through diary studies, in-person observations and shop-alongs with 10 users in Jordan, Saudi Arabia and the United Arab Emirates.
“Twelve Degrees is an extremely thoughtful and highly skilled group whose passion for user research and design thinking further elevates their work. They are an engaging and inspiring group and we thoroughly enjoyed our research collaboration!”
Innovating finance
Twelve Degrees for BeyondCapital
Co-design of the IFADA program that aims to help entrepreneurs redesign finance products to solve the Middle Eastern region's challenge of access to capital.
Role
Project lead and facilitator.
I co-designed parts of the IFADA program with the BeyondCapital team and designed and delivered the design thinking module. Mentorship continued with fellows who requested it after the module was done.
Method
Help fellows ideate, adapt, (re)design and test their ideas in a safe environment by using human-centered design methods. Using an interactive, collaborative and hands-on approach, fellows finished our module having a solid - user tested - prototype to further continue their prototype-test loop with.
“The mentorship provided [...] has directly contributed to new financial products entering the market in Jordan and MENA. These products (which our fellows have launched) have already fundraised millions of dollars; the full multiplier effect has only just begun to unfold.”
Examples of products that have successfully launched after IFADA are Amam Ventures, Propeller Inc.’s fund, and Verity.
Including employees in intranet redesign
Twelve Degrees for Client
User testing and research project for one of Jordan’s largest companies as they undertook a full redesign of their employee engagement platform. The goal was to find out what employees are looking for, what matters to them, and how the client could help take away obstacles.
Role
Project lead.
I served as the client’s point of contact within Twelve Degrees. I designed the study’s setup and supervised the team throughout the study. I conducted interviews and lead the team’s synthesis and reporting.
Method
Interviews with 8 users and a mix of moderated and unmoderated card sorting with a total of 52 users using Optimal Sort.
Adventurers’ light in the dark
Twelve Degrees for JordiLight
Design of the app that goes with the JordiLight device. The app helps users manage their device, change the color and intensity of the light and synchronize multiple JordiLights with each other.
Role
Project manager.
I translated the client’s wishes to the team designing the app’s UI. I created an as-is wireframe, and supported the design team with my UX knowledge. I made sure we tested early and iterated based on that. I also supervised the team as they went through final user testing and synthesis.
Method
UI & UX design, wireframes, prototyping, and user testing with small samples.
Cross-company training program
Nestlé for Design at Business
Design a cross-company design thinking program to grow the mindset within companies from the Design at Business network. Making sure that it would fit the actual business reality.
Role
Working group lead.
I ensured that our working group - made up of colleagues from SAP, Hugo Boss, Swisscom, BASF and Siemens - met regularly and made progress. Together we created what a possible program could look and work like.
Method
Desk research, empathy mapping, ideation and prototyping.